CIM Coursebook 03/04 Marketing Communications
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Marketing Planning Karen Beamish , Ruth Ashford. BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. The marketing audit.
Advertising and promotion an integrated marketing
Marketing planning implementation and control. Branding and its impact upon marketing decisions and the marketing communications mix.
Product operations. Price operations.
Unit 6 Communication strategies and planning. Unit 7 Media. Unit 8 Evaluating communications effectiveness.
He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education.
He has presented a number of conference papers and made contributions to texts in the marketing communications field.